HOW EVENT MARKETING CAN BOOST YOUR 2020 SALES.
A proactive approach to your sales cycle is having an event marketing strategy that provides key opportunities throughout the year
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FIVE TOOLS TO EVALUATE YOUR CREATIVE AGENCY RELATIONSHIP
An essential partner for your organization, your creative agency should be evaluated annually. In my not-so-distant former life as a corporate marketing director for a financial holding company—running four business units’ marketing and branding operations—my sanity was often saved by the strong relationships that I formed with a creative agency. When it was time to …
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ARE YOU PREPARED FOR A PR CRISIS?
It’s not a matter of if, but when a crisis will impact your organization—and your preparation now could determine the result of that crisis.
DON’T BE A SPONSORSHIP SCROOGE THIS HOLIDAY SEASON
Corporate sponsorships are a vital part of your marketing plan. By following these guidelines, your company will generate revenue and community goodwill.